Susan Gans: Preserving Healing, Advancing Wellness
In 1996, after a career in real estate, Susan began a new chapter in health and beauty. She soon discovered the last remaining mineral well in Mt. Clemens — and the story of a man who healed his shoulder injury through its waters. Inspired, she purchased the well and revived his original product, AcheAway®, evolving it into a modern, full-spectrum mineral care line.
As President of Geologix and the visionary behind Vītl Waters®, Susan led the mission for over 26 years. She developed everything from bath salts and creams to mineral infusions and hospital-grade skin treatments — all made with the same naturally potent water once used in the town’s historic bathhouses.
In 2009, she officially launched the Vītl Waters® product line on May 1st, marking a new era for the brand. The line was entirely natural, mineral-dense, and proudly green — decades ahead of clean beauty trends. Her products were even used at Henry Ford and St. Joseph Mercy Hospitals, further validating their impact.
Susan passed in June 2022, but her legacy remains etched in every bottle, soak, and story.
“We like to say the water is 600 million years young,” she once said. That’s the spirit we continue.